Founders Stories

He loved the chicken at Bird and Co. so much that he decided to open a franchise

By July 18, 2019 No Comments

Gareth De Lange is successful Durban based entrepreneur. He runs several businesses nationally. He was a regular at Bird & Co. in the Ballito, their flagship restaurant. He fell in love with their addictive sauce and perfectly cooked chicken. After many discussions with the owner, Gareth opened his very own Bird & Co. in Florida Road.

As most restaurants open their doors, things can be a bit quiet. It was at this time that Gareth contacted Shopli. We met Gareth to find out his problems and needs and came up with a solution – an online ordering system and online campaigns through different social media platforms.

Shopli advised Gareth that the best way to increase his sales was for people to actually taste his chicken. To reach them and make them aware of his store, he needed an online presence.

In three days we had the online store up and running, fully functional and had orders coming in. We then worked with Carver Media to assist with marketing. They managed Bird & Co’s social media and Google Adwords helping increasing fans and increasing leads. They also did a feature on I Love Durban which got a lot of traction.

Gareth has recently changed his online store to an online catalogue allowing people to rather few items on his menu and something to reference. Bird & Co is now a favourite in Durban. We like to say ‘It’s life changing chicken!’

We asked Gareth about our services and the results. This is what he had to say:
“It’s been a great experience so far. The design of my website has been seamless. I have a few other businesses and I had a few other designers designing other websites for me and this has been the first time I approved a website on the first go. Not to mention, the site was done in two or three days. It’s quite impressive.

Also, they have done a bit of marketing for me. The response has been dramatic to say the least. We sat down and had a few discussions. We ran a few specials after having some consultations. The advice they have given on what sort of campaigns to put together has been quite insightful and has given us lots of business. They helped increase our sales by 300% – baring in mind it was in it’s infancy stages. We’ve had little to no hiccups and its just been a really good experience. I would recommend them to any new or existing businesses out there that are looking for advice on what to do and how to do it. I would definitely give them five stars.”

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